Why use vouchers?
Compared to cash, vouchers provide that added element of tangibility. Cash payments are usually paid straight into the recipient's bank account and can be, depending on the size of the award, easily forgotten about or used to pay everyday bills.
- Receiving a voucher provides that added 'buzz', particularly if it's for a retailer or redemption option that really appeals
- An emotional link is created between the item, experience or activity which is bought and the person or company who gave them the voucher in the first instance
- We all know choosing and buying a gift is problematic, as getting the right item shows thought and care, while getting something that's not wanted gives a very strong negative reaction
- In addition, vouchers are more reliable, flexible and easy to administer when compared to physical product