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Buckinghamshire County Council

Buckinghamshire County Council provide a loyalty scheme to reward carers for their loyalty with Love2shop gift vouchers & gift cards.

Recognising the vital work carried out by all its foster carers, Buckinghamshire County Council was looking for a measurable way to show its appreciation, in addition to supporting it's future recruitment process.

The Social Services department looked to reward the current carers for their loyalty and initially thought about giving cash, but were aware that cash incentives can be less effective. The decision was therefore made to use gift vouchers because they provided benefits for both the council and the foster carers.

Looking to reward the 144 foster carers working for them, Buckinghamshire County Council required a gift that could offer benefits to a wide variety of people. The decision was made to use gift vouchers because they provided benefits for both the council and the foster carers. The council could track the vouchers, enabling them to gain valuable feedback on the way that the vouchers were spent and were also safer to send through the post. Furthermore, the redemption flexibility
of vouchers meant they would appeal to the wide range of foster carers.

The need for an award with wide spread appeal, was a prerequisite and William Eade, Recruitment Officer, chose Love2shop gift vouchers, primarily for the multi-redemption benefits that it offers to
customers. In addition, the excellent customer service provided by Love2reward enabled the tight deadline and security requirements to be met.

Commenting on the decision, William said:"We wanted to demonstrate to our carers how much they are valued and by recognising this with Love2shop gift vouchers, we were able to provide a gift that has true gifting and wide spread appeal."

"The initiative proved very successful amongst the carers, with the majority delighted that their work was acknowledged and they were able to treat themselves to something they wanted. Due to how well Love2shop gift vouchers were received, I will certainly be using them for further Employee Reward and Recognition schemes in the future."

View all Staff Reward & Recognition Case Studies, or explore our range of Staff Reward & Recognition Solutions

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