Guidefigure Marketing
Guidefigure Marketing launched its Puppy and Kitten packs to the pet care market in 2001.
To improve fulfilment levels Guidefigure has always encouraged veterinary nurses to return the receipt tag carried on the packs and help improve data capture rates. Guidefigure decided to use Love2shop gift vouchers from Love2reward for both incentivising schemes. £5, £10or £15 worth of vouchers are offered for the instant wins and the loyalty award allows practices to build up credit for their receipt tag account, which is then turned into an equivalent value in vouchers.
To improve fulfilment levels Guidefigure has always encouraged veterinary nurses to return the receipt tag carried on the packs and help improve data capture rates. Traditionally 25p was awarded for every returned tag and every six months a cheque was issued. This money was being absorbed into the general practice spend and not reaching the veterinary nurses, who had taken the time to return the tags.
To ensure Guidefigure was offering the right incentive it looked at who would typically return the tags and what motivated this audience. In most cases, it was the veterinary nurses and on average, defined as females aged 18 - 24. After undertaking research with the veterinary nurses, Guidefigure's findings revealed 90% prefer gift vouchers because they don't get absorbed into the general pot like cash prizes can, but at the same time still offer wide choice and appeal.
Guidefigure decided to use Love2shop gift vouchers from Love2reward for both incentivising schemes. £5, £10 or £15 worth of vouchers are offered for the instant wins and the loyalty award allows practices to build up credit for their receipt tag account, which is then turned into an equivalent value in vouchers.
As Guidefigure explain:"We chose the Love2shop gift voucher because of its multi redemption capabilities, which would not limit our recipients' choice when choosing their rewards".
"Using the Love2shop gift vouchers has been a huge success for us and we are delighted with the results it has achieved. Since offering Love2shop gift vouchers, the number of returned tags has increased to 40% and we hope to receive 250,000 tags this year. Based on the feedback that we have had from the veterinary nurses and the results we have seen, I would definitely consider them for future projects".
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