Seymour Distribution
Seymour Distribution choose Love2shop for their loyalty scheme
Seymour Distribution is a third party UK distributor who specialise in the sales and marketing of magazines to the retail trade. As an incentive they run a loyalty scheme called Seymour Select.
Seymour Select is aimed at leading Seymour independent retailers and offers them the ability to maximise their sales, with the support of promotional material and copy management. As an additional incentive Seymour instigated a bonus points scheme, with points being redeemed against Love2shop gift vouchers.
Working with a complete cross section of people across a wide age range Seymour required a product that would be appealing to a very diverse group of people and would encourage up sell of their products.
As well as requiring something that offered a varied choice across the whole of the country, Seymour needed the reward to be distributed directly to their clients as it was felt this was too time consuming for their Area Managers to carry out themselves. Once a quarter points are collated onto a spreadsheet and a congratulatory letter is printed with an individual statement attached. The
Love2reward team fulfil all of the awards to the individual newsagents throughout the country within 5 working days of receiving the original data. This scheme started with a select group of 330 Newsagents and has now grown to over 1500 Newsagents due to its popularity and success.
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