Airline passengers earn vouchers as incentive
Tuesday, 17 June 2008
A major budget airline intends to bestow gift vouchers on any passengers who have experienced a delay in their flight by more than three hours, it has been reported.
The incentive of Air Asia's on time guarantee gives passengers whose flights are postponed the opportunity to spend vouchers on their next flight or on the airline's online services and products, adhering customer loyalty and minimising disappointment.
Delays applicable are strictly those either caused by the airline and not uncontrollable circumstances such as bad weather or airport closures.
Notification of this compensation will be sent to qualifying customers within three working days and vouchers are valid for three months.
Datuk Seri Tony Fernandes, chief executive officer for the airline, told the Star the scheme was "possibly a world first" of its kind, adding that further improvements and incentive services would be made in future.
The UK budget airline Easyjet offers customers purchasing their flight a £10 cash-back incentive towards their next journey to motivate customer retention.
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