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Cadbury runs reward scheme for business customers

Friday, 27 June 2008

The Foodservice Rewards, designed to benefit caterers for their customer loyalty to certain products, has taken on a new participant, Cadbury Trebor Bassett, it has been revealed.


Via points collated from purchasing products from the brand, pubs and other catering institutions can choose from a range of 1,000 rewards from an online catalogue, according to the Publican.

The company joins other leading food product suppliers such as Nescafe, Tropicana, Young's and Coffee Mate already in the scheme.

Oliver Davies, general manager of Coalition Marketing which operates the scheme, told the newspaper:"There is no better endorsement of the scheme than one of the worlds most recognised brands joining alongside other major foodservice players."

Examples of prize options for hospitality institutions include cinema tickets or rewards for the business itself such as a set of kitchen knives or a microwave, according to the scheme's website.

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