Incentive scheme helps smokers quit in Cumbria
Thursday, 21 July 2011
The wide-ranging appeal of
gift vouchers and discounts as a corporate gift of tool to boost customer loyalty has been highlighted by a new incentive scheme launched in the north of England.Under the new programme being piloted by NHS Cumbria's Stop Smoking Service, in cooperation with Carlisle Leisure, people who quit smoking may be entitled to free health and fitness activities.
Local ex-smokers who pass a test proving they have been free from cigarettes for at least a month will receive gift vouchers entitling them to visit the gym or go swimming without paying a penny.
Currently in its pilot stage, the incentive scheme will run until the end of this year before a review into its outcomes decides whether it should continue.
Last month, Dr Peter Mace, assistant medical director of Bupa, suggested that employee benefits could be used to promote a healthier lifestyle, enabling workers to make better choices about their wellbeing.
