Music 'could help shops'
Monday, 29 June 2009
Retailers could incentivise their consumers to spend more by playing music in their stores, it has been claimed.
Research from business resource MusicWorks found that more than one-quarter if customers would pay five per cent more for products if songs were being played in a shop.
The study also found that 84 per cent of shoppers say they like to hear music when spending time in an outlet, while 72 per cent of these believe stores image is significantly improved by this.
In addition, 60 per cent of retail workers think that playing songs in the store helps to boost staff morale, with one-quarter saying this could encourage them to not call in sick.
A MusicWorks spokesperson commented: "The vast majority of consumers and employees like hearing music because it helps shift their emotional state to take best advantage of the respective environment."
The representative also claimed that the findings show retailers can drive up profits and build a competitive advantage by making more use of music.
Recently, Becky Sheetz-Runkle wrote on examiner.com that companies should take the time to thank their customers for their loyalty in the economic downturn.