New online partnership to reward customer loyalty with gift vouchers

Friday, 12 March 2010

A leading online retailer had teamed up with the UK's biggest confectionery producer to develop an innovative new

sales promotions scheme.Under the new initiative, Cadbury's Caramel Bunny is to be given its own page on a popular fashion site.

Visitors to the site will be asked to create their own 'fashion mood boards', effectively dressing the character with designs from the online retailer, with gift vouchers to be used as an incentive to reward customer, New Media Age has reported.

Each week, the creator of the best mood board will be rewarded with a £100 gift voucher for ASOS, while the overall winner at the end of five weeks will also receive £250 worth of vouchers, as well as a number of chocolate prizes.

At the same time, the partnership will be further supported by an online marketing campaign that will aim to drive customer loyalty through social media, such as a special Facebook page for the initiative.

This comes soon after the founder of the consumer website Moneymagpie.com, Jasmine Birtles, noted that consumer loyalty schemes are one of the most effective ways to retain customers over the long-run.

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