Online networking and gaming can build customer loyalty

Wednesday, 8 September 2010

Companies should attempt to use social networking and online gaming to boost

customer loyalty, it has been suggested.A new report by mobile communications firm Sony Ericsson pointed out that social media and gaming are two of the most popular activities carried out on the internet and urged firms to capitalise on this.

The study recommended that businesses consider how they can use the two activities to put across their marketing messages to new and existing customers in a bid to boost engagement levels.

Noting that many social networking websites host games, the report said that firms could build relationships with their customers by including a gaming element in their overall social media strategies.

Ben Padley, head of digital and customer relationship management for Sony Ericsson, commented: "The popularity of both social media and online gaming is a great opportunity for brands to engage with their consumers."

Recent research by Daryl Willcox Publishing found that 61 per cent of small companies which use social networking are doing so to build brand awareness.

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