Love2reward chooses to launch new scheme

Love2reward, the corporate division of Park Retail Ltd and home to the UK's most popular multi-option gift voucher Love2shop -The High Street Gift Voucher, has extended its innovative product range with the launch of Love2choose.

Love2choose is a gift card based proposition which provides recipients with the opportunity to select
whatever they like from an extensive range of some of the UK's most popular gift vouchers available.

The proposition allows recipients to go on-line and redeem the value on their Love2choose card
using the unique code (detailed on the back of the card). They are able to select from a wide range of gift vouchers including Love2shop, M&S, Currys, Debenhams, Argos and John Lewis to name but a few.

The concept will be sold to corporate organisations and is the perfect solution for companies who are looking for a reward solution for either their staff or customers, which has wide ranging appeal.

To compliment the generic Love2choose offering, two more enhanced versions are being developed - namely Love2choose Personal and Love2choose Flexi.

• Love2choose Personal provides the client the option
• to personalise the presentation wallet, gift card and on-line
• redemption site to their branding specifications. In addition, the
• client has control over which vouchers are available on the site.
• Love2choose
• Flexi will offer the most innovative reward delivery option. Instead of
• receiving a physical voucher or card, the unique code can be delivered
• via text, email or even a personalised letter.

Chris Hartley, Business Development Director at Love2reward, said: "We are delighted to be able to extend our offering within the reward market. Love2choose allows our clients to offer a wide-range of reward to their employees, allowing the individual to be rewarded in the way that they would most appreciate.
Our research has shown that allowing our clients to personalise their reward documents increases employees' sense of 'belonging' to an organisation, which helps to improve attrition rates."

For further information please visit www.love2reward.co.uk

NOTES TO EDITORS:

Love2reward is part of Park Retail, which is one of three distinct divisions of Park Group plc - one of the UK's premier specialist providers of financial services.

Through its Retail Division, the Birkenhead-based business has grown into one of the UK's leading
providers of gift vouchers to the high street and corporate reward and incentive markets. This division also operates Park Travel, a full-service and independent travel agency.

Park group plc was founded in 1967 as a supplier of Christmas hampers and still provides
these via its Park Christmas Savings and Country Christmas Savings brands.

Park Financial Services provide a wide range of sub-prime financial services under various brands.

Chris Houghton is Group Managing Director and Peter Johnson Executive Chairman of a growing business that employs more than 580 staff.

Media Contacts: Robbie Davies on 0151 653 1864 or email robert.davies@love2reward.co.uk