Consumer Sales Promotions
Off-the-page, on-pack or any other style of consumer promotion requires an easy to evaluate offer with maximum perceived value. Gift vouchers fit the brief perfectly and can be offered as a single store voucher if the target demographic is well defined or as a multi option voucher if it is broader.
- The key is that gift vouchers are denominated, usually in £5 or £10 values, which delivers a clear message of good value offer to the potential purchaser; but there are several other key benefits in using gift vouchers as part of a consumer incentive:
- Gift vouchers will be exchanged for tangible goods that will have a lasting, positive association with the promotional brand.
- Gift vouchers, unlike cash, can be purchased at a discount from the face value and the discount used to reduce the budget or increase the offer value.
- The Love2shop gift voucher has the additional brand association of 75 leading UK retailers.
- Gift vouchers have the advantage over merchandise of minimal p&p costs and no after-sales issues.
- Love2reward can provide single or multiple option vouchers and gift cards in bulk or as individual fulfilments.
The solutions we recommend you consider for this initiative are as follows: