Encouraging client referrals
If we're honest, few of us have time to consider whether the great supplier that we've using really successfully, could be of any use to the team down the corridor, our opposite number on the other site, or indeed, to anyone within the whole company.
But if you are that 'great' supplier, you need to find a way to get that networking process started:
- Decide whether you need new contacts or orders from those contacts before rewarding the referrer.
- The lifetime value of any new contact should influence the level of reward; how much is your other marketing costing per new prospect/order?
- Any reward must not be too small to be ineffective or too ostentatious to be inappropriate.
- It would be unfeasible to offer a bespoke reward to each referrer, so the chosen reward must offer sufficient choice to the majority.
- Love2reward can provide single or multiple option vouchers and gift cards in bulk or as individual fulfilments.
The solutions we recommend you consider for this initiative are as follows: