Market Research Rewards & Incentives
Market researchers quite often find it difficult to get interviewees, therefore it's a good idea to incentivise clients to carry out the research.
Market research can help to communicate with customers and identify possible opportunities in the market. It can also minimise risk in the marketplace, especially when developing a new product or service. Giving clients a reward when carrying out a survey can far outweigh the possible loss of earnings and marketing costs if research has not been carried out.
Market Research Incentives
Gift vouchers are the perfect option for market research incentives and an ideal alternative to cash rewards. Some benefits to using gift vouchers as market research incentives are detailed below:
- Gift vouchers make perfect sense for quantitative research as they are flexible and can be used for a wide variety of recipients
- The level of choice in a multi store gift vouchers make the reward feel more personal to the recipient
- Offering an incentive such as a gift voucher for taking part in a market research study can increase your response rate and participation
- Discounts for buying in bulk increases the chances of a positive return
Research Rewards with Love2reward
Love2reward can provide solutions for market research incentives, our range of gift vouchers include the Love2shop gift voucher, which can be used at around 20,000 locations around the UK.
If you have an issue with implementing market research incentives then why not talk to our friendly and experienced staff who can talk you through your options.
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