Retaining more consumers
Winning consumer through any flavour of sales promotion is achievable, but ensuring their loyalty is notoriously difficult. The key is to provide a loyalty incentive with broad appeal and that has a clear perceived value.
Multi option gift vouchers and cards, such as Love2shop or Love2choose fit the above criteria; but there are several other key benefits in using them as part of a consumer loyalty program:
- Gift vouchers or cards will be exchanged for tangible goods that will have a lasting, positive association with the promotional brand.
- Gift vouchers, unlike cash, can be purchased at a discount from the face value and the discount used to reduce the budget or increase the loyalty bonus.
- The Love2shop gift voucher has the additional brand association of 80 leading UK retailers.
- Gift vouchers and cards have the advantage over merchandise of minimal p&p costs and no after-sales issues.
Love2reward can provide single or multiple option vouchers and gift cards in bulk or as individual fulfilments.
The solutions we recommend you consider for this initiative are as follows: