Sales Incentive Case Study - Fujitsu Siemens

Who are Fujisu Siemens?

Fujitsu Siemens is the leading European IT infrastructure provider. Their offering extends from notebooks though desktops to enterprise-class IT infrastructure solutions and services offerings.

Their Requirements

Fujisu Siemens needed a reward mechanism in a bid to increase sales through key channels, namely lead generation, lead conversion and product training.

Our Solution

For the purposes of lead generation and lead conversion, Love2reward provided an online points banking system which allows the recipient to redeem their points against a number of rewards including electrical items, experience days, gifts, and a huge choice of vouchers and gift cards. For product training, Love2reward provided Love2shop gift vouchers as the reward for employees successfully answering questions about the Fujitsu Siemens product range.

What They Said?

Ian Leigh from Volume Channel Marketing at Fujitsu Siemens comments, "Due to the technical nature of our products, we recognised some time ago that sales are directly related to effective product training; front-line sales teams will always promote the products they are most comfortable fielding questions about. Not surprisingly then, as the product questionnaire scores have climbed, so have our sales results".

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