
Customer loyalty
Once won, how do I retain my customers? This question is of paramount importance to most organisations, knowing as they do, how much each customer costs to acquire in the first place and what their lifetime value could be.
So what's the answer? Well, rewarding past loyalty to encourage it in future is both a pragmatic and established approach but needs careful consideration - 'What would be considered an appropriate reward?'; 'Is this the right time to introduce a customer loyalty program?; 'How long should a loyalty scheme operate?', etc.
Love2reward is an experienced rewards provider that can offer free best practice advice on all the issues together with suggesting the solutions; from multi-option gift vouchers to online points platforms that will quickly and cost effectively make your customer loyalty scheme become a reality.
Here are some examples of customer loyalty programs that we have been involved with:
Buckinghamshire County Council
Issues relating to customer loyalty:

